WRIGLEY'S DOUBLEMINT
ISSUE: Doublemint, a traditional gum brand, wanted to launch their new Doublemint mints whilst drawing on the heritage of the brand but also making it feel refreshed, relevant and new. INSIGHT: Doublemint is a traditional brand, people associate it with ‘gum’ so we needed to ensure our consumers these were new 'mints'. IDEA: We launched a distinctive and unique campaign that used a simple yet powerful message to 'Mintroduced' our consumers to these new mints.
