COCA-COLA SELFIE STICK

ISSUE: How do we get Coca Cola to dominate Summer by leveraging its ‘Open Happiness’ brand platform? INSIGHT:For the ‘Selfie Generation’ Summer is all about capturing fantastic moments on their smartphone and sharing them on social media. IDEA: We launched an integrated promotional campaign that gave the ‘Selfie Generation’ even more reason to buy Coca-Cola, allowing them to genuinely open happiness whilst linking Coke to millions of smiles across the Summer.