FERRERO ROCHER BEHIND THE LAYERS

ISSUE: Everybody knows and loves Ferrero Rocher, and it has become an habitual Christmas gift. We needed to reintroduce everybody to Ferrero Rocher in a way that makes them appreciate it's five distinct layers and uniquely delicious taste. INSIGHT: To appreciate this fantastic yet complex taste they need an experience that'll engage as many senses as possible. IDEA: We took guests through the five unique layers of Ferrero Rocher with a multi-sensory dining experience supported with a 360 degree projection that took our consumers 'behind the layers'.